Because the U.S, wine marketplace has become homogenized by industry consolidation; VineClub has created a software platform that allows digital marketing specialists to compliantly work with winemakers around the world and here at home.
Vineclub stands willing to support anyone in the industry if their goal is to return consumer choice to the United States wine market. For our part we have begun the “Grapes and Places” Initiative. Our hope is that by making small Noblewines available within the context of basic wine education we can lessen the consumer’s reliance on the Coke and Pepsi style brands and the “ratings” they use to market themselves.
In the United States, small businesses at each level of the wine industries “three tiered” regulatory structure can be benefited by choosing to participate with VineClub.org as it mates its patented order management software with Noblewines.com’s “Grapes and Places” initiative.